CLEVELAND, Ohio – A dystopian science-fiction world becomes a storytelling tool in Cleveland singer-songwriter Michael McFarland’s new electronic rock project, Hello Headrush.McFarland dreamed up a new universe where humans and androids struggle with their identities. In his storyline, the android characters become aware of their robotic states, previously thinking they were humans.Though the story was created in McFarland’s imagination, the inspiration came from what he saw in the world around him, he said.“The world of Hello Headrush grew from thinking about how people treat those they consider ‘the other,’ and how that kind of xenophobia can’t exist without identification and labelling of those who are different,” McFarland said. “The idea of half the population of earth being unaware that they themselves weren’t human was foundational.”Characters in the Hello Headrush universe include Attis, Lazarus and Mithras. McFarland performs as Attis, who is an android that grew up thinking it was human.And though Hello Headrush is a one-man band, you’ll see three performers onstage at a concert. At a Hello Headrush live show, McFarland uses pre-recorded projections of himself to create the other two characters on guitar and bass.Prior to Hello Headrush, McFarland released music under his own name. He put out… Read full this story
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