advertisement advertisement advertisement The morning of January 8, just a day and a half after a mob stormed the U.S. Capitol, the nonprofit More Than a Vote released a response video. Less than a minute long, the montage depicts professional athletes taking a knee and wearing Black Lives Matter T-shirts and Black Americans casting votes in Georgia, alongside footage from the insurrection. With a sepia tone that evokes news footage of 1960s civil rights protests and dynamic graphics that convey urgency, the video presents a powerful contrast between peaceful political efforts by Black Americans and white barbarians at the gate. advertisement advertisement More Than a Vote, which NBA star LeBron James and his business partner Maverick Carter launched last June, had initially planned a more celebratory piece of content for that day. It had partnered with Stacey Abrams's Fair Fight Action and successfully mobilized voters in Georgia to elect Democrats Jon Ossoff and Reverend Raphael Warnock, the state's first Black senator. But as the Capitol siege unfolded, James was reminded of playing basketball growing up. "There were always these entitled kids that would come to the park, and if things didn't go their way, they would take their ball and… Read full this story
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