Synopsis Amarjit Singh Batra, MD of Spotify India and general manager, SAMEA (South Asia, Middle East, Africa) fielded questions about the business of audio streaming in an exclusive chat with ET's Shephali Bhatt. Every meeting room in Spotify 's India office in Mumbai's Bandra-Kurla-Complex area is named after a popular local song or a homegrown podcast. A QR code under the signboard leads you directly to that title on the audio-streaming app. While leaving the premises, you cannot help but ask if one of these meeting room titles has changed in the last couple of months (it hasn't, we're told). That's because in March, the Stockholm-based company removed Zee Music 's entire Hindi film music catalogue, including hit albums like Gully Boy, from its app. The two parties had failed to negotiate their licensing agreement renewal. Given that the music label reportedly contributed to two dozen of Spotify's Daily Top 200 Songs chart for the country, how has the move impacted listenership on the app? Amarjit Singh Batra, MD of Spotify India and general manager, SAMEA (South Asia, Middle East, Africa) fielded this and other questions about the business of audio streaming in an exclusive chat with ET's Shephali Bhatt…. Read full this story
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It’s a challenge to get Indian users to pay for music: Spotify India MD Amarjit Singh Batra have 309 words, post on economictimes.indiatimes.com at June 8, 2023. This is cached page on Search. If you want remove this page, please contact us.