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Automation will be a priority during the next two years: Report

August 10, 2022 by brandequity.economictimes.indiatimes.com Leave a Comment

Salesforce has released the second edition of its ‘State of Commerce’ report that shares insights from over 4,000 commerce practitioners across 25 counties, including 200 from India, on how B2B and B2C companies are adapting to a digital-first customer engagement landscape.

Within two years, respondents from India anticipate that, on average, 48 per cent of revenue will come from digital channels.

The rise of cryptocurrency as a payment option is forecasted to soar in the coming years. In the meantime, mobile wallets and installment plans are seeing a big boost. 71 per cent respondents in India accept at least one mobile wallet option at checkout.

Commerce firms are concentrating on using consumer data to increase efficiency and profitability since their budgets are being squeezed by inflation and the depreciation of third-party cookies. Automation will be a priority during the next two years, according to 62 per cent of respondents.

Deepak Pargaonkar , vice president – solution engineering, Salesforce India , said, “While the migration of customers and businesses towards digital channels began much earlier; the pandemic only accelerated the transition. The increased transactions online are both a boon and a challenge for customer-facing teams handling transactions on existing and emerging platforms. Investments in technology are key to stay on course with the digital wave in the coming years.”

Manish Kapoor , managing director and chief executive officer, Pepe Jeans India , said, “Understanding customer dynamics has never been easier considering the amount of data available on individual customer trends. Running a successful e-commerce business is not a sprint. Businesses require automated technology platforms that can keep up with changing customer needs. Today, Pepe Jeans uses Commerce Cloud to deliver seamless ecommerce experiences across all customer touchpoints.”

Amazon’s Kal Raman joins CommerceIQ as president

The veteran ecommerce leader and former Amazon and Walmart executive joins CommerceIQ as president, positioning the company for rapid growth in retail ecommerce management

Martech manoeuvre with FB and Microsoft: Vishal Subharwal, HDFC Life

In a conversation with ETBrandEquity.com, HDFC Life’s Chief Marketing Officer and Head of E-commerce & Digital Business Vishal Subharwal spoke all things martech, ranging from how the move to cloud has taken pace to how with the current tools available, personalisation and remarketing has become even more efficient.

GoKwik collaborates with Truecaller to enhance e-commerce branding

With this partnership, the service company will further be able to optimise its existing dynamic product models with Truecaller SDK and ensure unique, intelligent, and secure shopping solutions for everyone in the GoKwik network.

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Baroness Smith confesses ‘more to be done’ as Labour plan void of support for businesses

August 16, 2022 by www.express.co.uk Leave a Comment

Baroness Smith says ‘more to be done’ on fuel bills in hospitals

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Baroness Angela Smith has admitted there is still further work to be done on Labour’s emergency policy plan to tackle the energy crisis . The £29 billion plan announced by Sir Keir Starmer on Monday has proposed a freeze on energy costs and additional support to vulnerable households, to be funded by further taxes on the profits of energy giants. The policy, however, is largely void of support for business and public sector industries, including hospitals and schools which use a large amount of energy. Baroness Smith suggested the plan tackled “short term crisis measures” but that longer term policies still needed to be reviewed to support larger businesses.

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Speaking to Baroness Smith,  BBC Newsnight host Mark Urban said: “Your emphasis clearly is on keeping homes warm, quite a small amount of assistance in there for businesses, about two billion, and the public sector – hospitals and schools.

“All of which will see a large proportion of their budgets going on heating and fuel.”

Baroness Smith replied: “Yes, there’s more to be done on this.

“Certainly,  we’ll have even more information coming forward for what we’re doing for those large energy users in business.”

Labour energy plan

Baroness Smith said there was “more to be done” within Labour’s energy plan (Image: BBC/GETTY)

Starmer

Sir Keir announced Labour’s plan to tackle the energy crisis on Monday (Image: GETTY)

The Shadow Leader of the House of Lords continued: “But, it’s something that has got to be tackled across the board.

“It comes back to the short term crisis measures, but the longer term measures because the country as a whole can’t keep affording this extra money on energy.

“Also, importing it – we need to have more generation.

“In the longer term, this will work, but there is a short term crisis now.”

Read more: Scottish Labour leader clashes with Tory MP over energy crisis Labour

small businesses

Critics have argued Labour’s plan lacks support for small businesses (Image: GETTY)

Energy

Energy costs are anticipated to rocket in October with a further rise in the energy price cap (Image: GETTY)

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The proposed Labour policy promises to save the average household £1,000 by preventing households footing the expected energy price cap rise to £3,582 in October.

Labour has also pledged to tackle the “injustice of prepayment metres” by ensuring that households who use these systems are not being forced to pay more than those on monthly direct debit payment plans.

The £29 billion proposal will be funded by taxing the eye-watering profits of large energy firms and will further reduce energy usage by better insulating homes across the nation.

In the long term, Labour has outlined plans to: “Secure our energy supply and bring bills down in the long term by investing in sustainable, British energy including, wind, tidal and solar power and backing new nuclear energy projects.

Don’t miss: Starmer’s energy windfall tax would be a costly mistake’ [INSIGHT] Expert warns Starmer’s price cap freeze could cost as much as furlough [ANALYSIS] Labour left BEGGING own MPs not to humiliate Keir Starmer on strikes [REPORT]

Starmer

Labour’s £29 billion plan will be funded by taxes on energy companies (Image: GETTY)

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The Labour plan, despite its ambitions to support households, does not offer a clear outline of suggested support for businesses and the public sector.

By targeting consumers, small businesses have been left particularly vulnerable to the sharp increase in energy prices as their high energy usage has seen their annual payments increase by thousands.

The UK’s 5.5 million small businesses are largely still suffering the effects of a consumer decline during the Coronavirus pandemic and further strains surrounding energy costs threaten to push more towards closure.

There has also been concern over the lack of targeted support for poorer households as critics have questioned if wealthier bill payers are in need of the universal support measures proposed by Labour.

Read next: POLL: Who should be next Labour Party leader? Labour’s price freeze plan ‘is just make-believe’, economists warned Ferrari slams Tories for taking ‘an absolute kicking’ from Labour Truss sent Brexit ultimatum as EU blame game fuels Labour plot Have your say? Do you support Starmer’s price cap plan to lower bills?

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Apple wanted to ‘build business together’ with Facebook before ad feud: Report

August 15, 2022 by indianexpress.com Leave a Comment

Apple and Facebook are currently not on the best of terms after new privacy features released by the former are set to cost the social network billions of dollars. But that was not always the case and according to a Wall Street Journal report, the two were in close discussions to become business partners.

According to the report, Apple had suggested arrangements that would have given the Cupertino-based tech giant a share of the social media conglomerate’s revenue. The publication quotes Apple officials as wanting to “build business together.”

One of the ideas discussed by the companies was to create an ad-free subscription-based version of Facebook. And since Apple collects a fee from the subscription revenue of apps in the App store, a subscription-based version of Facebook would have helped the iPhone make generate significant revenues.

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WSJ reports that one point of contention between the companies was boosted posts. When a post is boosted on Facebook and Instagram, it increases the number of people that see the post. Facebook always contended that boosts are a form of advertising. But Apple doesn’t take a cut from advertising revenue and argued that boosting posts should be considered as an in-app purchase, which would entitle the company to 30 per cent of those sales.

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These discussions between the companies weren’t reported previously but they give insights into how the two companies evolved into rivals. Currently, Facebook and Apple are ideologically opposed opponents. Apple has opened up conversations about privacy with its introduction of App Tracking Transparency in iOS 14.5.

The company also promotes itself as a champion of consumer privacy in its marketing material while Facebook’s primary source of revenue continues to be ads targeted based on user information. It is forecast that Facebook will lose over $10 billion in advertising revenue due to the new features introduced by Apple.

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Filed Under: Uncategorized Apple, facebook, meta, apple facebook, facebook subscription, apple app store, apple facebook discussion, facebook discussion, apple discussion, ...

Apple plans to put more ads on your iPhone, report claims | Digital Trends

August 15, 2022 by www.digitaltrends.com Leave a Comment

Apple is planning to put ads in more of the apps that come pre-installed on the iPhone, a new report has claimed.

While the tech giant already includes ads in its News, App Store, and Stocks apps, Bloomberg’s Mark Gurman reported on Sunday that it recently internally tested ads in Apple Maps and could incorporate them into other software such as Podcasts and Books, too.

With Maps, Apple would likely allow businesses such as restaurants to pay a fee to have their service appear higher in search results, suggested Gurman, an Apple observer who’s called it right many times in the past. Ads could also show in other parts of the app outside of search results, giving businesses more flexibility about how and where their ad slots appear.

As with Apple’s ads that show in the News, App Store, and Stocks apps, such placements will be clearly marked so users know exactly what they’re looking at.

Todd Teresi, Apple’s vice president of ad platforms, reportedly wants to push the tech company’s annual ad revenue of around $4 billion into double digits, with ads in more Apple apps one way of helping it to reach that goal.

In other efforts to boost its app-related ad revenue, Apple recently revealed that it’s planning to feature more ads in the App Store, with new slots coming to the app’s Today section and also to individual app pages.

Commenting on its decision to fold more ads into the App Store, the company said the placements provide “opportunities for developers of all sizes to grow their business,“ adding: “Like our other advertising offerings, these new ad placements are built upon the same foundation — they will only contain content from apps’ approved App Store product pages, and will adhere to the same rigorous privacy standards ,” which Apple bolstered with the release of iOS 14.5 last year.

Ads for a broader range of businesses and services now look destined for more of Apple’s own apps in a move that the company hopes will further boost its bottom line, though whether its customers will be cool about scrolling through more ads to find the content they’re looking for remains to be seen.

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Filed Under: Uncategorized ads, Apple, apple ads, apple maps, iOS, iPhone, Mobile, digital trends most expensive cars, digital trends most luxurious tiny house, digitization trends 2019, digitization trend, digitization trends 2017, digitization trends 2018, digitization trends in banking, ogilvy 2018 digital trends, edelman digital trends, insurance claims technology trends

Zerodha CEO Nithin Kamath has a business proposal for health-tech startups

August 16, 2022 by www.moneycontrol.com Leave a Comment

Zerodha co-founder and CEO Nithin Kamath.

Zerodha co-founder and CEO Nithin Kamath.

Zerodha CEO and co-founder Nithin Kamath came up with a possible business proposal for health-tech startups while celebrating Independence Day on Monday.

Kamath and his team were on a trekking trip to mark 12 years of the stock brokerage company when he tweeted about businesses wanting to create health and fitness awareness within their companies.

Happy Independence Day.

We, @zerodhaonline , are 12 years old today.

Some of us have been trekking last 3 days. Thank you from all of us for all the love over the many years.

1/2 pic.twitter.com/BHraETDhwb

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August 15, 2022

“By the way, if management teams of other businesses want to get on health & fitness challenges to create awareness within the company, we are game. Maybe a health-tech startup should enable this, Kamath said in a separate tweet.

By the way, if management teams of other businesses want to get on health & fitness challenges to create awareness within the company, we are game. Maybe a health-tech startup should enable this. 2/2— Nithin Kamath (@Nithin0dha) August 15, 2022

Encouraged by Nithin Kamath ‘s tweet, other entrepreneurs began to share their stories of health and fitness activities organised at their companies. One such businessperson, Vishal Gondal (@vishalgondal) of GOQii, commented, “We have started GOQii Corporate challange. Corporates compete on steps, running, walking and other health challenges. It’s fun filled with rewards and recognition at individual and teams levels.”

Read more: ‘How to become a co-founder at Zerodha?’ Nithin Kamath’s response is winning internet

On the work front, Kamath had recently opened up about “some noise” regarding the hacking incidents at Zerodha .

According to reports, Zerodha began to take action to protect clients from cyberattacks after a report revealed how demat accounts of some of the company’s customers, among others, were compromised.

The company also plans to launch a feature that will not allow orders for options to be placed at abnormal prices.

Read more: Billionaire Nithin Kamath’s advice for entrepreneurs: ‘Find a skill, get good at it and…’

Filed Under: Uncategorized Zerodha, Nithin Kamath, stocks, stock broker, stock brokerage, promising tech startups, why tech startups fail, kpmg best british tech startup, raghavendra kamath business standard, tech startup how to, tech startup how to start, launched a tech startup crossword, prop tech startup, tech startups what is, digital health health tech

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