WITH over 100million viewers in America, the Super Bowl is one of the biggest dates in the US calendar.
And where there’s such a huge audience, there’s an opportunity for advertisers that they will break the bank to take.
A commercial during the Super Bowl doesn’t come cheap and executives try their utmost to make them catchy, memorable and creative.
The first AFL- NFL Championship Game 51 years ago cost £32,000 for a 30-second advert.
In recent years, the price has risen to $5million and this year’s broadcasters CBS are expected to start at the same amount.
It usually means paying a lot more in production costs and A-list talent to make the most of their 30 seconds in the spotlight.
The Space Jam movie came four years after Michael Jordan and Bugs Bunny initially teamed up in a Super Bowl advert.
Anyone remember the “Whassup?” advert while “watching the game, having a Bud”, that too started out as a Super Bowl commercial.
Here are some of the best from over the years…
Nike and Air Jordan with Bugs Bunny (1992 and 1993)
Hilarious Nike Super Bowl advert from 1992 featuring iconic cartoon Bugs Bunny
1993 Nike Super Bowl Advert featuring Michael Jordan and Bugs Bunny for a second year running
Budweiser ‘Whassup?’ (2000)
Budweiser’s infamous Super Bowl commercial from 2000
Old Spice’s steamy commercial (2010)
Classic 2010 Old Spice Super Bowl advert ‘The man your man could smell like’
Budweiser’s founder on his journey to America (2017)
Epic Budweiser 2017 Super Bowl commercial ‘born the hard way’
Doritos, a flying pig and a jetpack (2015)
Brilliant Doritos advert for Super Bowl 2015 including a flying pig with a jetpack
Victoria’s Secret Angels playing American football (2015)
Victoria’s Secret Superbowl ad
Victoria’s Secret Angels play American football
David Beckham for H&M (2014)
Becks strips down in Super Bowl ad tease
MOST READ IN SPORT
PHIL YOUR BOOTS
Phil Neville puts £5m home with pool & panic room for sale after Miami move
Kate Upton for Carl’s Jr (2012)
Feast your eyes on Kate Upton