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Previewing all 32 NFL teams for 2022 season: Division-by-division win projections, fantasy targets, outlooks

August 16, 2022 by www.cbssports.com Leave a Comment

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The 2022 NFL season is fast approaching, with the preseason well underway and final roster cuts looming. But where do all 32 teams stand as we enter the new year? We’re glad you asked, because it’s not too late to get caught up. In celebration of the fall season, and the next official race for a Lombardi Trophy, here’s a refresher on the state of every team for 2022, complete with their win total over/under (courtesy of Caesars Sportsbook ), recommended fantasy targets, offseason reviews and season outlooks:

AFC West

Team Win total O/U 2021 record Top fantasy target
Denver Broncos

10

7-10

QB Russell Wilson

Kansas City Chiefs 10.5 12-5 TE Travis Kelce
Las Vegas Raiders 8.5 10-7 WR Davante Adams
Los Angeles Chargers 10 9-8 RB Austin Ekeler

The BRONCOS are betting big on a horse who’s won it all before, making ex-Seahawks star Russell Wilson the prized new stallion of their stable. The irony for Russ: his escape from run-heavy Seattle after 10 years brought him to a Denver offense best suited for ground-and-pound ball starring the rushing tandem of Javonte Williams and Melvin Gordon . The bigger X-factor may be new coach Nathaniel Hackett, whose Packers-marked resume is tough to divorce from Aaron Rodgers . His defense, while featuring young stalwarts (DT D.J. Jones , CB Patrick Surtain II ), is also reliant on injury-prone stars (OLBs Bradley Chubb , Randy Gregory ).

The CHIEFS are the modern-day equivalent of the Brady-Belichick Patriots : as long as Andy Reid is on the sidelines and Patrick Mahomes is under center, they can sleepwalk in the fall and still sniff the Super Bowl . With speedster Tyreek Hill going to the Dolphins via trade, however, the pressure is on No. 15 to elevate discount targets like Marquez Valdes-Scantling and JuJu Smith-Schuster , or perhaps feed tight end Travis Kelce to a record degree. That’s doubly the case considering they’re banking on instant results from rookies like George Karlaftis and Trent McDuffie to buoy a defense that’s had porous stretches.

The RAIDERS are doubling down on their belief in QB Derek Carr , whose grit is more admirable than his big-game resume. Davante Adams’ arrival via trade from the Packers spells promise alongside RB Josh Jacobs , WR Hunter Renfrow and (quasi-WR) TE Darren Waller . The edge-rushing pairing of Chandler Jones and Maxx Crosby also has elite potential. But the question marks are big for a team with a history of embodying the indulgent corners of its Sin City location — flashy and enticing, if ultimately regrettable. New coach Josh McDaniels is unproven as a program-builder, and Carr’s offensive line is iffy, to say the least.

The CHARGERS are the closest thing to an unofficial all-star team. Justin Herbert is already a laser-armed star in the pocket, and now the lineup around him has enviable weapons at every role: a dynamic dual threat (Austin Ekeler), a ball magnet ( Keenan Allen ), a home-run hitter ( Mike Williams ), stud blockers ( Rashawn Slater , Corey Linsley ), imposing pass rushers ( Joey Bosa , Khalil Mack ), and young ballhawks ( Derwin James , J.C. Jackson , Asante Samuel Jr. ). It speaks volumes that their biggest concern may lie with the untimely aggression of coach Brandon Staley, who at 38 came within four points of a playoff run as a first-timer.

AFC East

Team Win total O/U 2021 record Top fantasy target

Buffalo Bills

11.5

11-6

QB Josh Allen

Miami Dolphins

8.5

9-8

WR Tyreek Hill

New England Patriots

8.5

10-7

TE Hunter Henry

New York Jets

5.5

4-13

RB Breece Hall

The BILLS are getting lots of Super Bowl love for good reason — or, better yet, one reason mainly. His name is Josh Allen, and he’s not far off Patrick Mahomes in terms of total-package play-making. Coordinator Brian Daboll’s departure looms, but you can’t teach Allen’s size, rocket arm and bulldozing legs. The QB’s top receiving duo of Stefon Diggs and Gabriel Davis , already one of the NFL ‘s best, helps the cause. As does coach Sean McDermott’s loaded defense, which has difference-makers at every level: Micah Hyde and Jordan Poyer on the back end, Tre’Davious White outside, and now Von Miller off the edge.

The DOLPHINS are experimenting with full-fledged support for much-maligned young QB Tua Tagovailoa , whose early-career marriage to safe throws has made fans impatient but could be just the recipe for new coach Mike McDaniel, the former right-hand man to Kyle Shanahan’s run-heavy 49ers . With the electric Tyreek Hill and Jaylen Waddle out wide, and a stable of rushers including ex-NFC West backs Chase Edmonds and Sony Michel , short-area motion should be their specialty. A stingy defense led by Brian Flores holdover Josh Boyer is also intact. But it all comes back to the QB, whose ceiling remains a mystery.

The PATRIOTS are building around their own young QB, Mac Jones , in an unorthodox way, forgoing spicy upgrades (sans ex-Dolphins WR DeVante Parker ) for an apparent doubling down on the sheer smarts of coach Bill Belichick and his trusted staff. With offensive guru Josh McDaniels gone and no clear successor designated, Jones will likely lean further into Belichick’s old-school approach of winning through the run game, tight ends and defense. The roster is better outfitted at the former two spots, but even if Matt Judon and the “D” finds a way to remain sound, Belichick’s high-floor, low-ceiling personnel doesn’t scream title run of old.

The JETS are betting that second-year QB Zach Wilson , all athleticism but little polish in 2021, will make a leap as part of a team-wide restocking, erasing concern over coach Robert Saleh’s inability to field a single decent unit in year one. On paper, Wilson has a complete lineup, from a sturdier line to a long-term skill group to an underrated “D,” which added major help at pass rusher ( Jermaine Johnson II ), corner (Sauce Gardner, D.J. Reed ) and safety ( Jordan Whitehead ). Wilson’s free-wheeling tendencies have already gotten him hurt, however, and Saleh still needs to prove he can put improved personnel in the right position.

AFC North

Team Win total O/U 2021 record Top fantasy target

Baltimore Ravens

9.5

8-9

QB Lamar Jackson

Cincinnati Bengals

9.5

10-7

WR Ja’Marr Chase

Cleveland Browns

9.5

8-9

RB Nick Chubb

Pittsburgh Steelers

7.5

9-7-1

RB Najee Harris

The RAVENS are not running from Lamar Jackson’s tendency to win with his legs; in fact, they’re poised to lean deeper into the run-heavy system built around the electric QB, trading top WR Marquise Brown , investing in the trenches and strengthening their defense for a ball-control attack. So long as Jackson and at least one of their ball-carriers stays upright, they should remain a force on the ground. And the “D,” with vets healthier and new faces like Marcus Williams and Kyle Hamilton adding range to the secondary, should be improved. Jackson’s trajectory as a passer, however, could (still) ultimately decide their fate.

The BENGALS are running it back after their inspired Super Bowl bid, except with an improved front for QB Joe Burrow , whose only real concern is staying healthy … and fairly distributing the ball between some of the NFL’s most explosive weapons in RB Joe Mixon and receivers Ja’Marr Chase, Tee Higgins and Tyler Boyd . The opportunistic defense still has holes at corner, but if Burrow is on his game, Cincinnati won’t need to be shutting out opponents. Maybe the bigger curiosity here, besides Burrow and star safety Jessie Bates III missing lots of practice this summer, is coach Zac Taylor, coming off iffy big-game play-calling.

The BROWNS are at the mercy of the NFL in regards to their prized QB acquisition. Landing ex-Texans star Deshaun Watson via trade gives them a potential perennial Pro Bowler under center, albeit one who could still miss most, if not all, of 2022 under suspension for alleged serial sexual misconduct. Backup Jacoby Brissett could keep them afloat considering the star power they have elsewhere — at RB (Nick Chubb), WR ( Amari Cooper ), up front and across the defense ( Myles Garrett , Denzel Ward , etc.). But coach Kevin Stefanski isn’t just trying to gel new starters; he’s also busy trying to defend his new QB’s character.

The STEELERS are embarking on their first season without Ben Roethlisberger at QB in almost two decades. That means it’s on coach Mike Tomlin, who’s yet to post a losing record in 15 years, to get yet another dominant run from an annually feisty defense. The disruptive front-seven studs Cameron Heyward and T.J. Watt should help do the trick. But all eyes are also on Big Ben’s replacement: Ex-Bears starter Mitchell Trubisky and/or hometown first-rounder Kenny Pickett . No matter who starts — or sticks — at QB, Pittsburgh is built to compete smashmouth style, with RB Najee Harris and TE Pat Freiermuth doing short-area damage.

AFC South

Team Win total O/U 2021 record Top fantasy target

Houston Texans

4.5

4-13

WR Brandin Cooks

Indianapolis Colts

9.5

9-8

RB Jonathan Taylor

Jacksonville Jaguars

6.5

3-14

WR Christian Kirk

Tennessee Titans

9.5

12-5

RB Derrick Henry

The TEXANS are seemingly wallowing in their own mess, replacing one aging head coach with another despite their roster lacking more than a small handful of identifiable building blocks. Now in charge: Lovie Smith, 64, a respected man who also hasn’t led a winning team since 2012. Young QB Davis Mills may be a bright spot for the way he stands tall amid porous setups, but the team appears inexplicably committed to a ground game headlined by a rotation of free-agent leftovers. That’s not even mentioning the defense, which was bad under Smith in 2021 and is now banking on injury-prone rookie Derek Stingley Jr . to change games.

The COLTS are still operating the NFL’s hottest QB carousel, this time subbing in longtime Falcons star Matt Ryan for Carson Wentz . The swap may not noticeably raise the ceiling for the position, but it should help stabilize the offense for coach Frank Reich, whose top achievement in Indy is probably just weathering abrupt turmoil. Jonathan Taylor, one of the game’s few true workhorse backs, should remain their centerpiece due to a lacking WR corps. If the defense, now under Gus Bradley’s direction, is as good as it looks on paper, complete with big-name additions like Yannick Ngakoue and Stephon Gilmore , they should be scrappy.

The JAGUARS are hoping coach Doug Pederson’s warmth can revitalize their program, much like it did for the Eagles circa 2016-2017. Truth be told, the only direction for former No. 1 pick Trevor Lawrence is up after a forgettable rookie year at QB under Urban Meyer. Loaded with cash, Jacksonville added a slew of new starters to help, and while not all of them figure to warrant their price tags, Lawrence certainly has more established outlets, including ex-Cardinals WR Christian Kirk. The restocked defense, meanwhile, may be especially dependent on a front featuring young pass rushers Travon Walker and Josh Allen.

The TITANS are one of the NFL’s toughest teams, so consistently physical under Mike Vrabel that even their old-school, Patriots-esque approach that favors running the ball and winning in the defensive trenches is guaranteed to keep them in the playoff picture. No one should doubt the freakish Derrick Henry, still vital as their chief ball-carrier coming off an injury-riddled year. And Jeffery Simmons on their D-line could wreak havoc. Their ceiling, however, can be questioned with QB Ryan Tannehill coming off yet another poor playoff outing and now forced to pivot to new targets with No. 1 wideout A.J. Brown traded to Philadelphia.

NFC West

Team Win total O/U 2021 record Top fantasy target

Arizona Cardinals

9

11-6

QB Kyler Murray

Los Angeles Rams

10.5

12-5

WR Cooper Kupp

San Francisco 49ers

10

10-7

WR Deebo Samuel

Seattle Seahawks

6

7-10

WR DK Metcalf

The CARDINALS are betting big on QB Kyler Murray, whose athletic upside is more encouraging than his late-season finishes in three seasons, after a drama-filled offseason that included a long-term contract for the former No. 1 overall pick. They’re also betting big on familiar names like James Conner , Zach Ertz and A.J. Green to help carry Kliff Kingsbury’s offense while top receiver DeAndre Hopkins serves a suspension. The porous defense is more concerning, where it’s up to a few past ( J.J. Watt ) or present ( Budda Baker ) stars to run the whole show. With a tough schedule on tap, they may have an adverse year in store.

The RAMS are looking to repeat as Super Bowl champions, perhaps by leaning mostly — and surprisingly — on a defense starring game-changers Aaron Donald , Jalen Ramsey and newcomer Bobby Wagner , of rival Seahawks fame. That’s because QB Matthew Stafford , who went from good to really good transitioning from the Lions to hotshot coach Sean McVay in 2021, is battling elbow pain that could linger throughout the season. His weapons, while elite, are also slightly different, with the backfield banged up and Allen Robinson replacing Odell Beckham Jr . as the complement to target machine Cooper Kupp out wide.

The 49ERS are set to go as far as Trey Lance takes them. With coach Kyle Shanahan set to follow through on plans to turn the QB keys over from the serviceable but fragile Jimmy Garoppolo , it’s the 2021 first-round pick’s time to shine, with all his evident athleticism and unpolished passing. Deebo Samuel’s presence as the multi-purpose go-to man should help Shanahan keep his steady ground game intact, as should stars like Trent Williams and George Kittle . The defense should also be feisty as long as Nick Bosa is coming off the edge and Fred Warner is patrolling the field. It’s all about what unfolds under center.

The SEAHAWKS are venturing into life after Russell Wilson, with coach Pete Carroll looking to prove he can, in fact, win without the QB who helped him hoist a Lombardi. DK Metcalf and Tyler Lockett are an explosive one-two punch out wide, Noah Fant is an emerging player at tight end, and Rashaad Penny might be just fine as Carroll’s next bell-cow ball-carrier, but behind an iffy line, neither Geno Smith nor the more gunslinging Drew Lock warrant much trust as permanent starters. The “D,” meanwhile, has a few new starters in Shelby Harris and Uchenna Nwosu , but remains dangerously mercurial off the edge and on the back end.

NFC East

Team Win total O/U 2021 record Top fantasy target

Dallas Cowboys

10.5

12-5

WR CeeDee Lamb

New York Giants

7

4-13

RB Saquon Barkley

Philadelphia Eagles

9.5

9-8

QB Jalen Hurts

Washington Commanders

7.5

7-10

WR Terry McLaurin

The COWBOYS , as always, are talented but desperate to get over the hump as contenders, failing to post back-to-back seasons with double-digit wins since 1995-1996. It’s evocative of their QB, Dak Prescott , a top-10 passer who’s yet to log a serious big-game run. Prescott’s still got explosiveness on his side at the skill spots, namely via WR CeeDee Lamb, but other turnover at the position could result in a bigger run-game focus, especially if the “D” remains attracted to the big play thanks to young stars Micah Parsons and Trevon Diggs . Coach Mike McCarthy, meanwhile, has the pedigree but maybe not the in-game strategy to inspire.

The GIANTS are focused on the long haul while praying new coach Brian Daboll, best known for helping develop Josh Allen as the Bills’ offensive coordinator, can squeeze life out of prospective play-makers like Saquon Barkley, Kenny Golladay , Kadarius Toney and, yes, even turnover-prone QB Daniel Jones . Kayvon Thibodeaux should enliven their front seven on the other side, which boasts foundational pieces in Azeez Ojulari and Dexter Lawrence , but the rest of the defense — and, hey, maybe even the offense, depending on what happens under center — is poised for a 2023 makeover.

The EAGLES are looking to make a quick jump from surprise wild-card contenders to legitimate division challengers after coach Nick Sirianni leaned into QB Jalen Hurts’ strengths as a runner midway through 2021. The ground game could still keep them rolling thanks to a stud line featuring Jordan Mailata , Jason Kelce and Lane Johnson , and the “D” is vastly improved at every level thanks to an offseason haul including Haason Reddick and James Bradberry . But their ultimate destination will lie in the hands of Hurts’ development, or lack thereof, as a passer now that he’s got ex-Titans star A.J. Brown out wide alongside DeVonta Smith .

The COMMANDERS are gambling that former rival QB Carson Wentz and his big but volatile arm can be a game-changer for an offense too often stuck in the mud despite featuring weapons like Antonio Gibson and Terry McLaurin. Defensively, coach Ron Rivera’s front remains loaded, with Chase Young rejoining Daron Payne and Jonathan Allen , but their secondary remains a question mark, as does Wentz’s general reliability at the most important spot on the team, especially behind just so-so protection. Washington has always been competitive under Rivera, but it’s yet to be a consistent, complete threat.

NFC North

Team Win total O/U 2021 record Top fantasy target

Chicago Bears

6.5

6-11

WR Darnell Mooney

Detroit Lions

6

3-13-1

WR Amon-Ra St. Brown

Green Bay Packers

11

13-4

QB Aaron Rodgers

Minnesota Vikings

9

8-9

WR Justin Jefferson

The BEARS are claiming to be “all in” on 2021 first-rounder Justin Fields at QB, but they’re saddling him with a still-shaky line and thin WR corps outside of Darnell Mooney. The ground game could be OK with David Montgomery leading the way, but new coach Matt Eberflus has neither the personnel nor the background, as a defensive mind hailing from the Colts, to inspire much confidence there. The “D,” meanwhile, has some likable rookies ( Kyler Gordon , Jaquan Brisker ) and could well maintain Windy City’s feisty reputation but may be losing its top veteran in Roquan Smith , who wants to be traded.

The LIONS are hoping that all the goodwill fiery coach Dan Campbell has earned despite a lowly first-year record will translate to actual success in 2022. The offense is a lot speedier with the addition of Jameson Williams and D.J. Chark out wide, and coupled with other pass-catchers T.J. Hockenson and Amon-Ra St. Brown, the unit actually has some firepower. But QB Jared Goff hasn’t played a great full season for a while, and there are still big holes throughout Campbell’s defense, even with Aidan Hutchinson added to the pass rush. They may be fighters, but it remains to be seen if the Lions have enough to string together wins.

The PACKERS are trusting that Aaron Rodgers, at 38 and in perhaps his final season, will elevate an offense now without star wideout Davante Adams for yet another NFC title bid. Coach Matt LaFleur’s track record is superb in the regular season, and he could lean more on the tandem of Aaron Jones and A.J. Dillon to win games on the ground. But the revamped defense may have just as big of a role in offsetting Adams’ loss. Both Devonte Wyatt and Quay Walker should have big roles as rookies, and when healthy and at their peak, Jaire Alexander , Darnell Savage and even Rasul Douglas stay around the ball in the secondary.

The VIKINGS are a perpetual wild-card contender, never bad enough to warrant a reset but never great enough to chase a title, and that trend is poised to continue, at least for 2022, with ex-Rams offensive coordinator Kevin O’Connell taking over for Mike Zimmer. His QB, Kirk Cousins , is in the same boat as a solid, if unspectacular, starter. But his weapons are some of the best in the game, between RB Dalvin Cook and WR Justin Jefferson, and the “D,” post-Zimmer, actually looks more balanced now that Za’Darius Smith and Jordan Hicks have joined Eric Kendricks and Danielle Hunter at linebacker in their new 3-4.

NFC South

Team Win total O/U 2021 record Top fantasy target

Atlanta Falcons

5

7-10

TE Kyle Pitts

Carolina Panthers

6.5

5-12

RB Christian McCaffrey

New Orleans Saints

8

9-8

RB Alvin Kamara

Tampa Bay Buccaneers

11.5

13-4

QB Tom Brady

The FALCONS are starting from scratch for the second straight year under coach Arthur Smith, who’s declared ex-Titans flop Marcus Mariota his “guy” under center, after the franchise botched a pursuit of Deshaun Watson and subsequently dealt longtime QB Matt Ryan to the Colts as an unofficially apologetic sendoff. With hybrid ball-carrier Cordarrelle Patterson and TE Kyle Pitts the top weapons, the offense figures to become even more old-school and run-heavy. Which might constitute hope for playing spoiler throughout the year, if not for a defense practically barren of proven building blocks other than cover man A.J. Terrell .

The PANTHERS are so desperate for steady QB play they’re entering 2022 with not one but two former first-round castoffs at the position in Baker Mayfield and Sam Darnold . The former at least threatens to bring wild-card-level moxie to an underrated setup featuring No. 1 target D.J. Moore , the fragile but dynamic Christian McCaffrey and a defense littered with growing prospects. Whether or not coach Matt Rhule can parlay that into smart strategy and execution is another question entirely. If Mayfield is predictably motivated, never say never to this team surprising. But neither he nor Carolina have earned full trust.

The SAINTS are in an odd place between contending and rebuilding after the retirement of coach Sean Payton, since replaced by defensive coordinator Dennis Allen. Familiar stars like Alvin Kamara and Michael Thomas are now paired with fresh help up front (OT Trevor Penning ) and out wide (WRs Chris Olave , Jarvis Landry ), while Allen’s “D” deserves the benefit of the doubt as a physical, battle-tested unit. But QB Jameis Winston , the biggest X-factor, hasn’t stayed healthy or consistent as a starter in years, even if his abbreviated 2021 trial run had serviceable results.

The BUCCANEERS are contenders as long as Tom Brady, still defying time at age 45, remains the QB, because the reality is he doesn’t just throw the ball but impacts the fabric of the organization with his aura, his history, his preparation and, somehow, still, his arm. Bruce Arians’ retirement as coach, leaving the reins to defensive coordinator Todd Bowles, could present some hurdles. So could lingering or new injuries to key starters up front ( Ryan Jensen ) or out wide ( Chris Godwin ). But this club has come together at the right times under Brady, who’s still got top-10ish weapons and support at almost every position on the roster.

Filed Under: Sport NFL, enactus winning projects

Test Match Cricket: England play risky game by revealing tactics to South Africa

August 16, 2022 by metro.co.uk Leave a Comment

Belt the spinner, bump the tail and keep it accurate against a jittery middle order seem to be England’s plans for South Africa in the first Test which begins tomorrow at Lord’s.

That was certainly the instruction the head coach Brendon McCullum gave to the England Lions team who, following orders, proceeded to soften South Africa up for Ben Stokes’ side with an innings win at Canterbury.

Most cricket teams don’t telegraph their tactics to the opposition and this is certainly a departure for England. As Muhammad Ali might have said to an opponent, ‘I am gonna knock you out in the fifth, and that won’t need no amendment’.

By revealing their intentions to South Africa, a team currently atop the World Test Championship table, England are signalling they are coming for them bats and hackles raised. It is the psychology of expectation and they are hoping it forces their opponents to rethink the plans which have seen them win five of their last seven Tests.

Most striking was the Lions’ assault on South Africa’s left-arm spinner Keshav Maharaj, who leaked runs at almost eight an over. Maharaj has been central to recent successes, not just the 20 wickets he has taken over his last three Tests but the 20 overs he has averaged per innings at a cost of just 2.41 runs per over.

That low run-rate, and the amount of overs bowled, has allowed South Africa’s pace bowlers, their main threat, to remain fresh and operate more effectively. But now doubt has been cast – given the England batsmen’s adoption of ultra-aggressive ‘Bazball’ – whether Maharaj can be relied on to do that.

In turn, this will make them question whether they can afford to risk playing Kagiso Rabada, their most experienced fast bowler, given his recent ankle problems.

You see if Maharaj gets hit out of the attack and Rabada struggles to bowl his share due to his ankle, the remaining bowlers will be placed under immense, game-shifting, pressure. All that to contemplate even before a ball has been bowled. South Africa will also be thinking whether they should continue with Plan A, which has brought them recent triumphs, or be proactive and to try to disrupt England’s current model of success.

Based on daring run-chases in the fourth innings, England simply blew away New Zealand and India earlier this summer. But they have yet to implement ‘Bazball’ as frontrunners, a situation South Africa could engineer by asking their hosts to bat first if they win the toss tomorrow.

Unless justified by live grass on the pitch such a ploy would come with risk. With the recent hot, dry weather, batting conditions could well be at their best early on, and handing opponents first use of a strip likely to wear, could prove ruinous.

One of those verities is that batsmen set up Test matches but bowlers win them. South Africa’s recent success has certainly been based on a strong bowling attack, one they feel is robust and varied enough to spoil England’s aggressive approach.

The other interesting point from the Lions game is how jittery the middle order were against accurate seam bowling, with Ollie Robinson and Craig Overton taking 11 wickets between them. None of Keegan Petersen, Aiden Markram or Rassie van der Dussen, South Africa’s three, four and five, average over 36 in Test cricket which heaps the pressure on the touring team’s left-handed openers, the captain Dean Elgar and Sarel Erwee.

Both Overton and Robinson, back to fitness and with a sleeker silhouette, are in the Test squad but neither is likely to displace James Anderson, Stuart Broad, Matthew Potts or Jack Leach. Robinson might play later in the series by which time we will know if ‘Bazball’ is a keeper or one of those thrilling moments where fantasy and reality really did meet as one.

MORE : Cricket culture war sparked by The Hundred threatens to overshadow summer game

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Cricket

Filed Under: Uncategorized Sport, Ben Stokes, Brendon McCullum, Cricket, James Anderson, Metro newspaper, Muhammad Ali, Stuart Broad, where is nerina in south africa, vietnamese ambassador to south africa

Marketing, advertising nurturing customer base in online gaming: Mitesh Gangar, PlayerzPot

August 16, 2022 by brandequity.economictimes.indiatimes.com Leave a Comment

online gaming industry is working hard to help young entrepreneurs get into gaming – thus aiding in job creation and building a platform to introduce high-tech solutions in entertainment and gaming.

Gaming brands are hoping that the government takes note of its potential and creates a regulatory framework that takes care of the concerns of all stakeholders in this growing industry.

Mitesh Gangar , co-founder and director, PlayerzPot , said that the suggested increase in tax from 18 per cent to 28 per cent as GST may disturb the current economy of the industry and slow down its growth momentum by tightening the cash flow. But the industry will adapt quickly to the new taxation system.

He added that this move will include online gaming under the legal framework and thus, attract investments solely because of its credibility at the global level.

Edited Excerpts:

1. Online gaming has seen considerable growth. How do you see this trend in the coming years?

The online gaming industry has shown a global uptick in interest during the pandemic. Breaking stereotypes of gaming as an isolating hobby, there were users above the age of 60 years, besides young gamers, who connected beyond the comforts of their home from across the world. No wonder that the Indian gaming industry is projecting a faster growth momentum. According to a report by KPMG, the online gaming sector is expected to rise to 510 million by the end of 2022. In terms of revenue, the market is expected to grow at a compound annual growth rate of 21 per cent over the period of next five years, meaning that it will reach USD 3.84 billion.

Supporting such growth is an unprecedented demand in gaming, especially among Gen Z and millennial players. Most of them are also planning their careers as gamers and entrepreneurs in this industry. Paying heed to this development, the government is also expediting efforts to make Indian online gaming a serious revenue and employment generating sector.

I see the online gaming market growing exponentially in the times ahead, with increasing regional penetration, and adoption of advanced technologies such as NFTs, Blockchains , and 5G internet.

2. How can brands leverage the online gaming industry?

The global online gaming market is set to surpass USD 200 billion USD in revenue by 2023. The pandemic has helped people to explore and realise the opportunities of online gaming. Now, this industry attracts advertisements because of its user base, which has target audiences for various customers in other industries.

We see many renowned brands leveraging gaming as an engagement channel, including live streaming, sponsorships, and product placements.

As gaming has provided a strong means to socialise, the industry has become yet another outlet for influencer marketing to thrive in. Popular gaming influencers with a huge following on their social media channels are actively sought by brands for endorsement or sponsored content. Technological advancement has even enabled platforms to check if the player is viewing the entire ad.

Likewise, platforms can also replay the ads which users seem to watch without stopping. Therefore, the mechanism for nurturing audiences is evolving at a fast pace in this domain.

3. Monetisation of gaming is a promising area. How do you see advertising creating an impact for brands through online gaming in India?

If we compare the current gaming scene with that even a decade before, we’d see that tables have turned drastically. Gamers, who struggled to fit in, have become influencers. They are adding value to the next generation of gamers with their content, and brands are leveraging their huge base of followers to reach their target audiences much more effectively.

Both marketing and advertising play important roles in nurturing a customer base in online gaming. It’s very important to communicate the right message to users and spread awareness about our services, new launches, and other relevant information such as offers, prizes, competitions, etc., through multiple marketing channels.

Besides these touchpoints, brands are also using mobile marketing to delight and retain users in their entire engagement funnel. Using promotions to advertise fantasy and casual games simultaneously in their own apps, brands are utilising mobile marketing to generate revenue and grow user base.

4. Which industry tends to benefit more from the rise of online gaming?

Various industries are exploring investment opportunities with the vast user base of online gaming. I think telecom companies are one of these players benefitting the most. That’s because telecom brands have analysed the potential of this industry during the lockdowns, and have already started investing on a huge scale.

A high-quality network with uninterrupted connectivity is significant for a satisfying gaming experience. Lucrative areas such as cloud gaming pivot upon 5G service providers being able to deliver low-latency and high-bandwidth connections. As telecom companies usher in the era of 5G in India, they will leverage greater smartphone penetration and thus, better accessibility to hi-res online games across devices.

5. How is data protection ensured in the gaming industry?

India still lacks an adequate comprehensive regulation of online gaming and fantasy sports. This situation leaves players and their data vulnerable to cyber frauds, theft and even circumstances where platforms freeze suspicious accounts permanently.

In a regulated environment, all companies must adhere to data protection laws, while rigorous audits should be done for specific requirements. While brands are already detecting abusive and fraudulent behaviour with advanced data analytics, it is also possible to monitor login activities and switch devices.

Therefore, gaming platforms, in association with tech companies and the government, should create a fail-proof solution for safeguarding consumer data and thus, maintaining consumer loyalty.

6. What are the challenges faced by the real-time gaming industry?

One of the major challenges faced by real-time gamers is the availability of high-speed internet and bandwidth. Reduced latency and ping are important to give users a real-time gaming experience. Today, game developers utilise high-end technology, complex AI, and design elements which require premium hardware, software configurations and excellent connectivity. We are hoping that the 5G connectivity will address a lot of such pain points to provide a maximised best gaming experience with the best internet connectivity at present.

7. How do you see the expansion of blockchain gaming in India?

Gamers have upgraded themselves from single-player video games to multiplayer online games. Setting the next stage of entertainment is blockchain gaming, which enables a gamer to play real-time and earn money. Blockchain has already proven to be transparent and reliable in other industries, and will be used extensively to create a win-win situation for developers and gamers.

A high sense of innovation, coupled with application of blockchain technology, will aid developers to envision, design, and develop dynamic game interfaces based on specific interests and preferences of gamers.

8. What are the biggest challenges for the industry?

The Indian gaming industry is in its booming phase since the pandemic. However, fantasy gaming and mobile gaming are mistakenly associated with gambling. That is because of the dearth of rules and regulations that differentiate gambling from ethical online gaming.

Thus, we are still to take significant strides as far as legalisation and governmental recognition of the online gaming sector are concerned. Legalisation would clear a lot of ambiguity and stigma attached to this industry.

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India vs Zimbabwe: Shahbaz Ahmed replaces injured Washington Sundar in ODI squad

August 16, 2022 by www.mykhel.com Leave a Comment

Sundar’s return to international cricket was further delayed after the all-rounder injured his left shoulder during a 50-over game for his county side Lancashire.

BCCI on Tuesday (August 16) released a statement confirming earlier reports of the Tamil Nadu spinner being ruled out of the 3-match ODI series, scheduled to start from Thursday (August 18).

“The All-India Senior Selection Committee named Shahbaz Ahmed as the replacement for Washington Sundar for the three-match ODI series against Zimbabwe,” read the BCCI statement.

“Washington Sundar injured his shoulder while playing a County game in England. He has been ruled out of the Zimbabwe tour.”

Earlier on Monday (August 15), there were reports that the all-rounder was injured and set to miss the ODI series in Zimbabwe.

“Yes, Washington Sundar is ruled out of the Zimbabwe series. He has suffered an injury on his left shoulder while fielding during Royal London Cup game between Lancashire and Worcestershire at Old Trafford. He will have to undergo rehabilitation at the National Cricket Academy,” a senior BCCI source told PTI on conditions of anonymity.

It has been a rough last 12 months for the talented spin bowling all rounder from Tamil Nadu, who has missed one series after another due to various types of injuries as well as Covid 19 related issue.

“You feel for Washi. Such a talented guy. Somehow or the other, the rub of the green isn’t going his way. He needs some luck. The latest injury is a freak one as he was just about to play for India in a week,” another official privy to the development said.

Washington’s saga of never ending injuries started back in July, 2021 when he had a fractured finger while batting for Combined Counties against Indian team in a warm-up game.

He played for county side so that India could test all its players before start of the series. That injury led to him missing the entire domestic season and then before white ball series in South Africa in January 2022, he was down with Covid19.

In February-March, he missed the twin white ball home series against West Indies and Sri Lanka because of hamstring injury. During IPL in April-May, he split his webbing and missed out on five games for Sunrisers Hyderabad.

After an extensive rehabilitation, the BCCI played a role in getting him a county deal with Lancashire and he also had a five wicket haul in a days’ game for the ‘Roses’. The 22 year old has so far played 4 Tests, 4 ODIs and 31 T20Is.

Replacing Sundar in the squad is Bengal spinner Shabaz, who has also played for the Royal Challengers Bangalore in the last two seasons of IPL.

India’s squad for 3 ODIs vs Zimbabwe: KL Rahul (Captain), Shikhar Dhawan (vice-captain), Ruturaj Gaikwad, Shubman Gill, Deepak Hooda, Rahul Tripathi, Ishan Kishan (wicketkeeper), Sanju Samson (wicketkeeper), Shardul Thakur, Kuldeep Yadav, Axar Patel, Avesh Khan, Prasidh Krishna, Mohammed Siraj, Deepak Chahar, Shahbaz Ahmed.

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Can’t implement Lodha reforms at this point: Ganguly tells BCCI

February 23, 2018 by www.mykhel.com Leave a Comment

BCCI secretary Amitabh Chaudhary had sent a mail to all state associations enquiring about the constitution change, and informed that 13 units have decided to comply and filed an affidavit in that direction.

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Ganguly, in a communication to BCCI wrote: “I beg to state that at the SGM held at Cricket Association of Bengal, it was agreed by the members that in line with BCCI decision, affidavit will be filed in court addressing the honourable Supreme Court about difficulties in implementation of the order at state and BCCI level.

“The members at the Special General Meeting had taken a decision and it would take another SGM to address the issues mailed by you to the respective associations,” Ganguly wrote.

“We received your mail last week and there was no time to call another SGM to update the members of the new issues and then take a decision on it,” Ganguly said.

Ganguly concluded by saying that due to time constraints at the moment “we will be unable to give any decision on the clauses mentioned by you in your mail, within stipulated time, as it will be against the constitution of the association, in regard to such a matter which affects everyone concerned”.

Saurashtra CA chief Madhukar Worah too wrote to the BCCI on similar lines addressing the practical difficulties to implement Lodha reforms.

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