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AMAZON PRIME DAY will be returning for a second time this year – in October Prime subscribers be treated to another round of big deals.

In this article we’ll be rounding up the best Amazon Prime Day deals to be snapped up during the two-day sale.

• Amazon’s latest deals – shop here

In September Doug Herrington, CEO of Worldwide Amazon Stores, announced on LinkedIn that a second event was scheduled for the autumn

What’s being called Amazon Prime Big Deal Day is less than a fortnight away, taking place from the 10th to the 11th of October, although an official date hasn’t been released yet.

It’s hot on the heels of Amazon’s last members-only sale event, which took place over 11-12 July, with thousands of items discounted for everybody signed up to Amazon’s perks scheme.

Prime Day sales are a great opportunity for subscribers to snap up exclusive deals and huge offers across major categories such as homeware, tech, electrical appliances, gardening and more.

We’ll be updating this page with all of the details as soon as they come in, so be sure to bookmark this page as October draws closer.

In 2022 fans were treated to Prime Day in July, and then again in October when Amazon hosted the huge Prime Early Access Sale.

If previous Prime Day events are anything to go by, we’re expecting big deals on Amazon devices and big brands like Shark, Ninja, Elemis and Apple.

Shoppers should also keep an eye out for further reductions on Amazon Warehouse items and Amazon’s subscriptions.

In fact, we recently spotted there’s already Amazon Music Unlimited deals available, with a potential 4 months free use of Amazon’s answer to Spotify Premium.

How to take part in Prime Day

In order to take advantage of the deals available for Prime Day Big Deals, you’ll first need to be an Amazon Prime member .

If you’ve never been a member, but want to test out the membership before you commit, there is a 30-day free trial available.

The free trial gives you access to all of the offers and perks you would get as a paying member. All you’ll need to do is head to Amazon and sign up online .

If you don’t want to pay for a monthly membership, remember to cancel just before the trial is up.

This way, you’ll avoid paying the £8.99 a month membership fee.

You can find out all about Prime memberships and what the perks are in this guide here.

When is Amazon Prime Day 2023?

The second Prime Day is set to take place in a couple of weeks, beginning on the 10th and finishing on the 11th of October 2023; with an official date, you can now prepare yourselves for the plethora of deals sure to grace the site.

Last year’s Early Access Sale took place on 11 and 12 October – so it’s no shock Amazon is following the same pattern for the 2023 instalment.

The October Prime Day Big Deals event comes at a great time, falling just before the Black Friday and Christmas shopping period giving bargain-hunters more options to shop for less.

Amazon Prime Day: the best live deals

While Prime Big Deals Day hasn’t quite started, that hasn’t stopped Amazon from dropping some fantastic deals to get everyone excited for the upcoming price slashes.

We’ve rounded up a few of the best to help get you in the mood.

• Belkin BoostCharge PRO 3-in-1 Wireless Charger, £109.99 (was £139.99) – buy from Amazon
• Nerunsa Smart Watch £25.49 (was £79.99) – buy from Amazon
• Soundcore by Anker Q30 Hybrid Active Noise Cancelling Headphones, £54.99 (was £79.99) – buy from Amazon
• Jumper 16 Inch Laptop, £329.99 (was £1,099.99) – buy from Amazon
• Xbox Wireless Controllers, £39 (was £59.99) – buy from Amazon
• Anker Power Bank, £16.99 (was £22.99) – buy from Amazon

What deals to expect for Amazon Prime Big Deal Day 2023

It’s too early to tell at this stage, but the best way to get an idea is to look over what was added in the last sale.

Of course, we will be keeping our eyes peeled and sharing any details as they go live.

However, based on the last event, we can expect that the will be huge savings on big brand names.

Check below for some of the best deals we found in July.

Amazon Prime Day device deals

• 60% off Echo devices – shop here
• Up to 42% off Fire TV devices – shop here
• Up to 33% off Kindle – shop here
• Up to 53% off Fire Kids’ devices – shop here

Amazon Prime Day Fashion deals

• Up to 53% off Under Armour sportswear – shop here
• Up 64% off Hugo Boss – shop here
• Up to 49% off sportswear and accessories from Adidas – shop here
• Up to 44% off Swarovski jewellery – shop here

Amazon Prime Day Home appliance deals

• Up to 42% off Ninja devices – shop here
• Up to 53% off Shark floorcare – shop here
• Up to 43% off fridge freezers – shop here
• Up to 32% off washers and dryers – shop here

Amazon Prime Day Tech deals

• Up to 52% off Samsung TVs – shop here
• Up to 44% off Beats headphones – shop here
• Apple AirPods Pro 2nd Gen, £209 – buy here
• Up to 43% off Fitbits – shop here
  

Amazon Prime Big Deals Day 2023 shopping tips

If you’re hoping to snap up a bargain or two for the October Prime Day, it’s best to prep in advance so your shopping experience is as enjoyable as possible.

1. Make the most of Amazon’s wish list function . It allows you to create a full of all the products you’d like to buy, and you can easily refer to it during the event to check what’s been discounted.
2. Always shop around and compare prices online to ensure you really are getting the best deal available.
3. Use sites like CamelCamelCamel and Pricey Spy to look at price fluctuations throughout the year. They are great tools for shoppers to check if the discount on a particular item is really worth it.
4. Download the Amazon app , and from there you can set up deal alerts and check prices on coveted items quickly.
5. Plan ahead and decide what products you’ll be looking for during the sale, you can bookmark pages to make it easy to find them when Prime Day kicks off.

Can students take part in Prime Day?

Students can take part in Prime Day if they have an Amazon Prime membership.

Students can take advantage of the Amazon Student subscription, which has a reduced monthly cost of just £3.99, or £39 a year.

There’s also a free six-month trial, which allows full access to all the perks and exclusive offers. You can sign up for Amazon Student here.

How to cancel your Amazon Prime 30-day free trial after Prime Day

If you’ve signed up for an Amazon Prime trial to take part in the Prime Day event, you’ll need to cancel the service before the 30 days expire or you will be charged the recurring monthly fee.

It’s easy to cancel your subscription if you wish, simply sign into your Amazon account and head to “Manage Your Prime Membership”.

From there select click “Cancel free trial” on the left-hand side of the page if you want to cancel right away.

If you haven’t signed up already, make sure you sign up here for the Amazon Prime 30-day free trial – otherwise, you won’t be able to access the deals.

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THE Premier League’s main UK broadcasters have held talks over a new documentary on the lives of top-flight referees.

A fresh report has claimed that an “independent production company are understood to have pitched the programme” to the three domestic rights holders.

And Sky Sports , TNT Sports and Amazon Prime have already discussed the prospect, says the Daily Mail .

However, they also add that the Professional Game Match Officials Limited [PGMOL] are yet to sign it off.

Ex- Premier League referee Howard Webb was appointed as the PGMOL’s first chief refereeing officer last year.

And he has attempted to make the body more open and “may be receptive to the idea” of the doc.

Webb recently linked up with Michael Owen in the newly launched Match Officials Mic’d Up programme, explaining controversial VAR and refereeing decisions using audio from in-game conversations between officials.

The premise of the documentary pitch is believed to be “an attempt to humanise referees”.

It is also hoping to give football fans a better understanding of how officials carry out their duties and the pressures they face.

The would-be producers want to film referee training sessions as well as pre and post-game meetings.

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But the Premier League would also need to give their approval as producer want to use unseen footage from games.

The Mail says that a source close to the referees said: “It’s a great idea.

“It would show a different side to them. How hard it is. The pressure they’re under.

“To officiate a Premier League is not easy. One error and you’re vilified. So something such as this might help people see a different side to officials.”

With a new month almost here, Amazon Prime members can look forward to a refreshed selection of games with the October Prime Gaming library. In the spookiest of months, Prime Gaming is offering a fitting supernatural adventure, Korean horror, a monstrous prom, and more to celebrate the Halloween season. As usual, these games can be claimed from the Prime Gaming hub , and subscribers can also grab some extra loot in October for several online multiplayer games.

Prime Gaming free games for October 2023

October 5

• GRUNND
• Ghostwire: Tokyo

October 12

• The Coma 2: Vicious Sisters Deluxe Edition
• Monster Prom 2: Monster Camp

October 19

• The Textorcist

October 26

• Super Adventure Hand

The marquee title for October is easily Ghostwire: Tokyo , a fun first-person spell-slinger in which you can run around Tokyo busting malevolent ghosts haunting the Shibuya district. Formerly a PlayStation and PC exclusive, Ghostwire: Tokyo arrived on Xbox Series X|S several months ago. Developed by Tango Gameworks, the same studio behind Hi-Fi Rush and The Evil Within, Ghostwire: Tokyo is a stylish romp through an open-world section of Tokyo that hides plenty of secrets, spectres, and threats that you’ll have to manage while weaving spells. It’s not terribly frightening, but it does have several great jump-scares mixed in with its action.

The Coma 2: Vicious Sisters is a more terrifying game in comparison, as this Korean survival-horror game tasks you with leaving a deserted school and surviving the horrors that lurk in the night. You’ll need to use everything at your disposal to avoid a demoness hellbent on murdering you, explore the surrounding Sehwa district, and uncover the shadow realm’s dark secrets in this stylish game where you’ll never feel safe.

For something that won’t put you in danger of cardiac arrest, there’s Monster Prom 2: Monster Camp , a multiplayer dating sim with wonderful art and humor. Like the previous game, you’ll be romancing your way through a summer camp filled with new and familiar monster faces while making use of the campfire mechanics to find your one true love. Then there’s The Textorcist: The Story of Ray Bibia , a punishing and brutal bullet hell game where you’ll have to dodge projectiles and type out exorcisms.

GRUNND is a handcrafted mystery adventure where you travel through a town that appears ordinary on the surface but has a surreal and twisted nature lurking beneath that facade. A blend of narrative-driven noir and sci-fi, this unnerving adventure sees you uncovering hidden agendas and lurking gods. Lastly, Super Adventure Hand is a bizarre handventure game in which you control an appendage across several gripping 3D platforming stages. It sounds like a handful, but at least it’s a fun premise.

Amazon Prime members can also grab a selection of Halloween skins, in-game currency, and more for games like Asphalt 9: Legends, Call of Duty: Warzone and Modern Warfare 2, Dead by Daylight, Diablo IV, Roblox, and more in October. Subscribers can also stream a handful of games at no extra charge throughout the month via the Prime Gaming Channel on Amazon Luna. The list of games includes Devil May Cry 5, Trackmania, Orbital Bullet, Dusk, and Bee Simulator.

If you’re interested in the freebies but don’t have a Prime membership, new members can sign up for a free 30-day trial . Even if you aren’t eligible, you could always grab a one-month membership for $15 to claim these games. Once you claim them, they are yours to keep forever.

Prime Video has big plans for the Southeast Asia region, including the introduction of channels and an expanded local-language content slate, the streamer’s Vice President, Asia Pacific, Gaurav Gandhi, told the APOS conference today.

Gandhi, who headed Prime Video India before being appointed to lead the wider APAC region in April, confirmed what Prime Video VP International Kelly Day mentioned at APOS yesterday, that channels and TVOD will be added to the streamer’s offering in Southeast Asia. Gandhi was speaking on a panel with David Simonsen, Prime Video Director, Southeast Asia, and Aparna Purohit, Head of Originals, India & SEA.

“We’ve always said we’re not just about the core SVOD service, but we’re also a content hub and marketplace with TVOD and channels,” said Gandhi, who relocated from Mumbai to Singapore in his new role. “We’re at different growth stages across the region – obviously we’ve been investing in Japan and India for a while, and we’re now getting started with David’s team here in building out Southeast Asia.”

At the same time as bringing partnerships and third-party channels to the service, Gandhi said Prime Video would also be looking at how to expand the local-language content slate in Southeast Asia, adding to the streamer’s long-established local output in India and Japan.

Purohit, who previously headed originals in India and has also had her brief expanded to take in Southeast Asia, talked about how she aims to bring some of the expertise gained in India to the region – with a focus on Indonesia, Philippines and Thailand.

“When we started out in India, we realised we needed to start building a community of writers, and we brought in consultants, writers and directors from outside India to help on some of our shows,” Purohit said. “That really helped to fuel the entire creative economy of the country and I’m excited to bring some of those initiatives here.”

Prime Video was one of the first global streamers to produce Indian shows that were well received internationally, with several breakout hits including Mirzapur , Inside Edge , Breathe and Made In Heaven . That strong track record continued this year with Raj & DK’s thriller Farzi and Vikramaditya Motwane’s period drama Jubilee . The Indian team also recently moved into unscripted with documentaries and reality show Mission Start Ab , following a group of young entrepreneurs.

Acknowledging that Southeast Asia is not homogenous, “every country has its specific nuances”, Purohit also said she was “excited about the possibilities” in the region and had recently met creators in Thailand where she felt the talent and passion “really transcended all barriers of language and nationality”.

She added that Prime Video already has strong teams on the ground in Southeast Asia and that the three territories the streamer is initially focusing on – Indonesia, Philippines and Thailand – are already “such prolific media and entertainment industries, with phenomenal talent. I’m just excited to build on that.”

While saying it was too early to announce specific projects, Purohit said the strategy in each territory is to develop “authentic and rooted” stories. “We just want to work for the audience and understand their preferences and taste,” Purohit said.

On the product and partnership side, Simonsen explained that Prime Video has spent the past year building out teams in Singapore and across the region, learning about engagement and acquisition strategies along the way.

“On the other side of the coin, we’ve been a little slow with some of our product infrastructure and it took us a while to get online with our payments, which is critical in this market,” he added. “But that came on board in Q2 this year and has made a big impact on the business.”

Prime Video initially focused on APAC markets such as India and Japan where it can offer the full range of Prime membership benefits, including shopping and fast delivery. Those services are not currently available in Indonesia, Philippines and Thailand, but Gandhi said the goals in terms of delivering a quality experience are the same: “We don’t see it as a barrier, it’s an opportunity to build a branded subscription service for Amazon in markets where we haven’t had that previously.”

Purohit said she’s optimistic that originals from this region can find an international audience. Citing Indian shows like Farzi and Made In Heaven , for which 20% of viewership is coming from outside India, she said: “The linguistic palette of pretty much every viewer has expanded and everyone’s watching content in more than three or four languages now. I truly believe that the next big global hit is coming from this part of the world.”