You’ve heard about Strawberry Girl make up thanks to Hailey Bieber , Latte make up and honey lips , but it seems lavender, lilac, plum and grape-tinted makeup, particularly blush, is having its moment this year and we’re not angry about it. From the runway to BeautyTok, the whole world is going gaga for what we’re calling Grape Girl (a term our very own Beauty Editor, Sarah Bradbury coined) make-up thanks to the shockingly gorgeous sculpted and rosy look purple blusher gives your cheekbones. It’s safe to say we are obsessed.
And it’s not just us. It seems social media is going nuts for the trend with #purpleblush having had nearly 79 million views on TikTok and, according to leading beauty trends analyst Spate , there’s over three thousand searches for this cool, berry-hued blush monthly. It’s not hard to see why.
Purple blush, believe it or not, actually works on all skin tones – particularly flatters those who have hints of yellow, golden, olive and darker skin. The reason is, Fenty Beauty’s Priscilla Ono told Into The Gloss : “You’ll typically look best with a purple blush if you have a yellow undertone because it’s a complementary color to your skin.” Although it’s about finding the right undertone, she added. For fair skin, a light lilac with a smidge of pink is best, whereas for more olive skin she suggested a violet/fuschia blend. For deeper tones, true purple will make your skin pop. Although, if you’re after some pink cream blushers to help get you that rosy look, have a look at our guide here.
With so many brands out there, it can get overwhelming trying to find one that’s just right for you. So, with that in mind, we’ve done the hard work for you and rounded up some of the best purple blushes on the market that are simply stunning. You can thank us later.
This beauty brand has been all over TikTok with so many people claiming it is “so underrated” – especially the colour Faith. Using featherweight formula, this heavily pigmented liquid blush blends “blends like a dream” and creates that ‘second skin’ finish.
Buy from Sephora, £22
2. Fenty Beauty Cheeks Out Freestyle Cream Blush in Drama Cla$$
This is another TikTok must have that has been described as “light as air”. A non-greasy blush, it melts into your skin and is even sweat resistant. Don’t let the brightness of this tone fool you – once blended, it gives a gorgeous, natural-looking flush that is Rihanna-approved.
Buy from Fenty Beauty, £22
3. Tower 28 Beauty Beach Please Luminous Tinted Balm in After Hours
This blush is the ultimate deep plum double act and can be used on both your cheeks and lips for a weightless colour pop. With a creamy consistency, Tower 28’s blush intends to give you that ‘lazing in the sun’ effect and blends in gorgeously. Simply tap it into your cheeks to blend – and add more for a deeper colour.
And what makes this blusher great is that it’ll never make your makeup look cakey or heavy thanks to the silicone-free, creamy consistency which will effortlessly help you achieve a second-skin flush that looks like you – but better.
Buy from Cult Beauty, £16.80
4. Dior Backstage Rosy Glow in Berry
This viral blush has had a formula update and it is perfect for taking you from morning to night. It’s got a fine and lightweight texture and gives you a healthy glow.
One happy shopper who bought it said: “Incredible blush. Lasting power is all day, colour pay-off is not as bright pink as it looks, it is rather subtle natural colour which imitates natural blushing brilliantly. The blush goes on your brush so easily and the colour is rather transparent/translucent like so it allows for buildability.”
5. NARS Afterglow Liquid Blush in Wanderlust
This gorgeous lilac toned blush from the fan favourite brand will give your cheeks a lush cool pink tone and natural flush. The lightweight liquid formula is mega creamy and will keep your skin looking hydrated and dewy for eight hours. It’s even got vegan collagen for that added plumping effect.
Want a deep berry shade that suits your skin perfectly? This pH cream blush from Lottie London is pretty cool in that it adapts to your skin’s natural pH level when applied and creates its own pinky berry shade to suit you. Plus, the creamy texture will keep your cheeks glowing all day.
Buy from Lottie London, £5.95
7. MAC Extra Dimension Blush in Wrapped Candy
A hybrid blush that can be used wet or dry and has the smoothness and blendability of a cream blush but the finish of a powder – sounds magical. This cool blush, whose colour is highly pigmented, also has ‘prismatic reflections’ meaning you get a natural and subtle sparkle when you put it on your cheeks. Why shouldn’t you glisten all day?
8. Made By Mitchell Blursh Liquid Blusher in Dairy Queen
This bright pop of colour may have you nervous to try it out but trust us when we tell you you won’t regret it. It blends so beautifully and isn’t as vibrant as the liquid. Plus, you’ll be wowwed with the liquid to powder finish. One shopper wrote: “Love love love! Colour is gorgeous, I love that it goes into a powder just blends really well.”
9. Maybelline Dream Matte Face Blush in On The Maauve
If you like a more matte blush that’s in a cream form, this one’s for you. Giving you a soft glow, this Maybelline blush, that is on sale on Amazon for less than a fiver, is a bargain. Thanks to the iconic cream-whipped formula, the product is light and smooth and melts onto your skin for a natural finish that’ll last throughout your working day. With it not being as pigmented as others, this cheaper deal is great for people not wanting to look too dolled up.
Buy from Amazon, £2.95
10. Glossier Cloud Paint in Wisp
Glossier’s Cloud Paint melts into the skin and instantly blends to give you a soft and natural glow – one which you can build on for an even stronger colour for your cheeks as you go.
Simply tap and press the product into the skin, there are a number of different tones available but the two purple ones you need to keep an eye out for are Whisp (for a lighter finish) or Haze (for a more magenta tone). It’s also paraben free and cruelty free, which is always a bonus.
Buy from Glossier, £20
Have you tried one of these blushers before? Or keen to give one a go this season? Let us know your thoughts in the comments section below.