Mahindra & Mahindra (M&M) today announced that it has rolled out 1 lakh units of Mahindra Bolero MaXX Pik-Up range of commercial vehicles in just 16 months. This is a commendable achievement from the automaker and sets a new production record in its respective segment.
According to the automaker, the Mahindra Maxx Pik-Up City contributed significantly to this new record-setting production milestone. Following the success, Mahindra also launched a series of 8 different models in April 2023 catering to various payloads and cargo lengths.
Nallinikanth Gollagunta, CEO of the Automotive Division at Mahindra & Mahindra Ltd., said, “Our clean focus on understanding and catering to the unique demands of the Indian market has helped us elevate the customer experience in the commercial vehicle segment.”
Some highlights of the new Bolero MaXX Pik-Up range include IMAXX telematics solution, height-adjustable driver seat, cornering lamps, a spacious 10 feet cargo space (3050mm), robust 7R16 tyres and many more.
Furthermore, the new Bolero MaXX Pik-Up range also offers diverse options. This includes variations such as City and HD Range. Also, both these variants are offered with Diesel & CNG versions to cater to a wider spectrum of customer requirements.
Speaking about the Mahindra Bolero Maxx Pik-Up’s advanced iMAXX telematics system, it enables business entities or individual owners to deploy vehicle telematics and onboard vehicle diagnostics to further improve productivity and reduce operational costs.
This system comes with more than 30 smart features that can be easily accessed using the dedicated mobile application. The iMAXX system includes features such as route planning, delivery scheduling, navigation, vehicle tracking, geofencing, fuel log, and more.
The new Mahindra Bolero Maxx Pik-Up also comes with other features such as turn-safe lights and LED tail lamps. Also, according to Mahindra, the new Bolero Maxx Pik-Up is quite easy to drive in the city thanks to its 5.5-meter turning radius.
Thoughts About The Mahindra Bolero MaXX Pik-Up
The new Mahindra Bolero MaXX Pik-Up with its advanced iMAXX telematics system and modern features gives it a strong advantage over its nearest rivals. Furthermore, Mahindra has sold more than two million Pik-Up units since the brand was first launched, significantly boosting the confidence of operators on the product.